J.Lo by Jennifer Lopez is an American lifestyle brand founded by Jennifer Lopez in 2001. Lopez made clear a main incentive for her fashion line, to fit women who had issues like her finding the right clothes "I find it is difficult for women who are curvaceous to find clothes in stores that fit. The voluptuous woman is almost ignored. I want to offer clothes that are wonderfully designed and will fit women of all sizes. Everybody gets to be sexy." Wearing her clothing, one can celebrate their shape and femininity.
I designed, coded front-end & managed seasonal e-commerce web site. As well as promotional online offerings for customers. The E-commerce site initally consisted of Juniors, then added Plus Sizes, Girls, Infants and Toddlers apparel where customers could shop online. I managed and updated the site on a daily basis with new product, promotions and graphics that customers would see and engage with. Suppling the client with several design options and variations to choose from while keeping the style of JLO's season ad campaigns.