Sanrio is a Japanese company that designs, licenses and produces products that are all too cute for words! Their products bring out the little kid in all of us. Sanrio's best known character is Hello Kitty whose name and iconic look are legendary. A recent resurgence of Hello Kitty and all her incarnations for different age groups, has brought this company back to the forefront of american pop culture

I designed a new look and feel concept for the Sanrio web site. Took orginal site and business direction from Sanrio and produced 2 new designs concepts for their e-commerce site. Understaning how people use e-commerce site, I came up with the idea of an online shopper that would help the customer make good buying decisions as well as keep them informed of new products and sale items.